By Jeff kizzilah
Mr.James Mureu Chairman for Micro and Small Enterprises Authority has launched the digital economy to support small business in Kenya.
He said this digital economy has come and all business must adjust itself to the changes in the world.
The government is working all round to adopt all the spaces and where should we invest to everyday.
“if you’re ready to grow your business,and a study was carried out 83% of Kenyans are ready to invest in the digital economy “, Mr.Murei said.
Factors that care currently is influencing the e-business adoption includes the geographic location as well as the size.
Mr. Murei has said that most of the medium enterprises in Kenya previously were having challenges with capital to start or even grow their business but now with the introduction of the Hustler Fund youths or small businesses has an advantage.
He said that if our small medium enterprises can embrace digital technology,their business will attain higher benefits and more exposure.
According to the research on digital economy challenges report by Kenya Chambers of Commerce and Center for International Private Enterprise (CIPE) and Milestone Limited, that cyber security was rated at 27%, competition 17%,internet cost 10% while transactions charges and delivery charges 10%. Therefore the group also identified that the best way to help small business is through Digital training and awareness campaigns.
