StarTimes Media has recently clinched the non-exclusive broadcasting rights for the esteemed Spanish football league, LALIGA EA Sports and LALIGA Hypermotion, for the upcoming five seasons.
LALIGA EA Sports stands as Spain’s premier football league, recognized globally as one of Europe and the world’s top professional football leagues, featuring 20 participating teams.
Each season comprises 38 rounds with 10 matches per round, following a home and away format. LALIGA also boasts the distinction of producing the most winners of both the Ballon d’Or and the FIFA World Player of the Year awards.
With this agreement, StarTimes secures the rights to broadcast LALIGA EA Sports and LALIGA Hypermotion for the seasons spanning 2024/25, 2025/26, 2026/27, 2027/28, and 2028/29.
The broadcast will be accessible in all languages except French, encompassing English, Portuguese, and local languages, reaching audiences across all sub-Saharan African countries.
Melcior Soler, LALIGA’s Audiovisual Director, emphasized, “Reaching our audience is essential for us, and partnering with StarTimes is key to delivering our best-in-class content to all our fans in the Sub-Saharan region.”
“We are thrilled to announce our successful bid for the LALIGA broadcast rights, securing access to one of the most prestigious football competitions globally.
Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” stated Tiffany Shao, Sports Acquisition and Operation Director of StarTimes.
