Michael Monari stands out and is known as a selfless leader in the financial sector. Having reached the pinnacle of his career as the CEO of Ecobank Uganda, Monari’s commitment to transforming lives did not end with his corporate success. Instead, he channeled his vast experience and deep empathy into founding Longitude Capital previously known as Longitude Finance, an organization dedicated to making a profound difference in Kenya and beyond.
At Longitude Capital, Monari’s vision has materialized into a powerful force for change. This organization, established with a mission to support small scale businesses, and vulnerable groups such as refugees and Kenyan returnees, exemplifies Monari’s dedication to using his skills for the greater good. Longitude Capital provides vital funding and training to individuals who have faced displacement or adversity. By offering access to credit and business training, Monari gives these individuals a chance to rebuild their lives and create sustainable futures for themselves and their families.
Longitude Capital’s impact extends beyond mere financial support. Monari and his team are deeply committed to comprehensive training programs that empower their clients with essential skills in business management, financial literacy, and strategic planning. This approach ensures that the small business owners and other vulnerable groups like refugees and returnees are not just given a financial boost but are also equipped with the tools they need to thrive. Whether catering to urban refugees or those in camps, Longitude Capital is making a tangible difference in the lives of those who need it most.
Monari’s leadership is characterized by a blend of pragmatic wisdom and heartfelt compassion. His extensive career as a seasoned financial services provider has been marked by remarkable achievements in corporate and retail banking across Africa and Europe. His expertise in operations, business acquisition, and project management has consistently driven profitability and growth, demonstrating his ability to implement transformative strategies and robust processes.
A notable aspect of Monari’s career is his people-oriented approach. He excels in forging strong relationships with stakeholders and building high-performance teams. His leadership style is not only about achieving business goals but also about nurturing a culture of excellence and empathy. This philosophy has been central to the success of Longitude Capital, enabling the organization to deliver meaningful results and make a lasting impact.
Monari’s educational background further underscores his dedication to excellence. Holding an MSc in Global Management from the University of Salford (UK), a Social Finance Executive Diploma from the University of Oxford (UK), and an Executive Business Finance Programme from the University of Strathmore (Kenya), he combines academic rigor with practical experience to drive innovative solutions in social finance.
Through Longitude Capital, Michael Monari exemplifies the true essence of selfless leadership. His unwavering commitment to improving the lives of Micro business owners, refugees and returnees not only reflects his personal values but also sets a powerful example of how business leaders can leverage their expertise to create positive change. By transforming the challenges faced by displaced individuals into opportunities for growth and success, Monari is reshaping futures and fostering hope in communities across Kenya.
Longitude Capital: A Beacon of Hope and Financial Empowerment for All
Longitude Capital, formerly known as Longitude Finance, has been a transformative force since its founding in 2015. Established by Mr. Michael Monari, who left a distinguished 25-year career in banking—including his role as Managing Director of Ecobank Uganda—Longitude Capital emerged from his deep understanding of the barriers small businesses and vulnerable communities face in accessing capital. Recognizing the systemic exclusion of these groups, Longitude Capital has dedicated itself to bridging this gap and fostering economic inclusion.
Since its official launch in October 2015, Longitude Capital has made significant strides in revolutionizing financial access for marginalized populations. Partnering with esteemed organizations like the UNHCR and the International Labour Organisation, Longitude Capital has served over 10,000 clients. The organization’s portfolio includes a range of financial products such as group loans, small business loans, solar and clean energy assets, and water and sanitation solutions tailored to farmers. These offerings are designed not only to provide essential capital but also to enhance the operational capabilities of small and mid-sized businesses and also address critical needs in agriculture.
Longitude Capital’s commitment to micro-level businesses is particularly noteworthy. Through their microloan programs, they empower entrepreneurs to start and scale their businesses. The organization also focuses on training refugees and small business owners, equipping them with essential skills in business management, bookkeeping, market access, compliance, and risk management. By offering comprehensive training and support, Longitude Capital ensures that their clients not only receive funding but also build sustainable and successful enterprises.
A standout feature of Longitude Capital’s approach is its inclusive lending practices. The organization allows vulnerable groups such as refugees to access loans with minimal documentation, requiring only a registration letter or alien ID. This streamlined process reduces bureaucratic barriers and facilitates easier access to credit. Refugees can come together in groups, with one member using their alien ID to secure loans on behalf of the group. This innovative approach supports community solidarity and enables refugees to restart their lives and businesses with greater ease.
Longitude Capital’s impact is further highlighted by its response to the COVID-19 pandemic. As many entrepreneurs struggled during this challenging period, Longitude Capital was among the few financial institutions that stepped up to provide crucial support, helping businesses to recover and thrive. The organization’s commitment to expanding its services is evident in its recent office openings in Kakuma, in the far north county of Turkana, Nairobi, Murang’a, Kitengela, and Mombasa, and its future plans to extend its reach across Africa.
Rebranding:
In addition to its financial services, Longitude Capital is rebranding to embrace a fresh identity and renewed energy. This rebranding marks a new chapter for the organization, reflecting its evolving mission and commitment to making a positive impact. Longitude Capital also has a range of affiliated entities, including Longitude Insurance Agency Ltd and Longitude Foundation, the latter focuses on philanthropy and giving back to the community.
Looking ahead, Longitude Capital aims to forge more partnerships with global organizations such as the IIFC/World Bank, UN HABITAT(to support Longitude’s Micro Housing Mortgage Programmes), etc , further enhancing its ability to support small businesses and vulnerable groups. By leveraging these collaborations, Longitude Capital seeks to expand its reach and continue driving meaningful change.
With its innovative approach, commitment to financial inclusion, and a track record of impactful service, Longitude Capital stands as a leading example of how targeted financial solutions and comprehensive support can transform lives, empower communities, and contribute to a more equitable and prosperous future.
