Kenya will play host to the Africa Tchoukball Championships scheduled to be held at the Kasarani Indoor Arena in Nairobi from 8th August to 12th August 2024. The prestigious event will bring together 22 countries from across Africa, showcasing the best talent in Tchoukball and promoting unity and sportsmanship.
Among the countries set to take part in the championships include the hosts Kenya, Uganda, Tanzania, Cameroon, Benin, Rwanda, DRC, Botswana, Togo, Ghana, Chad, Ethiopia, Zimbabwe, Zambia, Sierra Leone, Egypt, Madagascar, South Sudan, and Algeria.
The Kenya Tchoukball Federation has opened up sponsorship opportunities as it seeks to enter into partnerships for the continental showpiece with assurances of exciting opportunities for the corporate sponsors who will get a chance to partner with the federation and the government of Kenya in hosting Africa in Nairobi
The President of the Kenya Tchoukball Federation Kenn Miruka outlined the key benefits that the competition will accord to sponsoring partners noting that the competition has developed various sponsorship packages as it looks to attract a Title Sponsor, who is also the official partner of the games, Media and Broadcast partner as well as gold, silver and bronze partners for the games that promise to be a thrilling experience for the players, partners and the spectators.
Partners will have exclusive branding rights and logo on all promotional materials for the competitions as well as prime advertising spaces as well as an opportunity to increase brand awareness and popularity while at the same time, having the chance to establish long-term partnerships that benefit both sponsors’ brand image and the Tchoukball community in Kenya and around the world.
The federation officials noted that sponsors and partners will have opportunities such as pitch-side branding which allows for exclusive branding with prime visibility during all matches. The sponsors also have a chance for prominent placement of banners and other branding materials around the pitch and gymnasium.
The federation is also keen on putting in pace vibrant social media campaigns and wide coverage from the media on the games of continental magnitude, further adding to the advantages for potential sponsors. The Africa Tchoukball Championships attract a coordinated media coverage from experienced media and publicity experts with coverage on prime time Television news, main stream newspapers, sports magazines, and online platforms.
Matches will be streamed live on the federation’s social media platforms, providing ample opportunities for sponsor graphics and squeezes letting partner brands have an engagement with a minimum of 2,000 spectators each day of competition and over 5,000 viewers from the first match day to the final day.
For a chance to partner with the Africa Tchoukball championships, the Africa Tchoukball Championships Local Organising Committee can be contacted through LOC George Nange chairman George Nannge on mobile number +254780501133 or by email to george_nange@hotmail.com , the Kenya Tchoukball Federation President Ken Miruka through mobile number 0729356779 or the Secretary Carol Wangari who can be reached on mobile number +254726179042 or through Email to secretary@tchoukballkenya.org, or wangarigithaiga36@gmail.com for a chance to partner with this continental sports showpiece.
Researches across the world, Kenya included have outlined the benefits of sports sponsorships key among them being the ability to increase exposure of their brands with a reach to a diverse and engaged audience The association with a prestigious sporting event has been proven to enhance a brand’s reputation and it gives organisations a chance to not only get a direct engagement with potential customers but also enhance the Corporate Social Responsibility of the company by supporting sports and community events.
Sport is a form of entertainment that everybody has access to. The audience, notably referred to as fans, is highly engaged and loyal. Most significantly, sport brings people together emotionally.
Partnerships in sports have therefore increasingly captured the attention of marketers as a measure to enhance their marketing mix and reach their goals.
Three-quarters of all global sponsoring activities are within sports, which underlines the recommendation that this needs to be part of every marketing mix. In the following, there are five reasons to consider whilst there are many more depending on the actual needs of a brand.
Partnerships in sport offer a one-of-a-kind platform for brands to obtain significant exposure, awareness and reach towards a diversified audience, allows firms to interact with a highly-focused audience that shares a common passion in a specific sport or team. Through this tailored strategy, firms resonate with followers by changing their marketing messaging and delivering individualized experiences and Collaboration with sporting properties or events that have a large following and represent positive values can significantly enhance a brand’s reputation and image. Companies may tap into the energy, emotion, and competitive spirit that sports represent by connecting with these events.
This affiliation creates trust and credibility because fans frequently regard sponsors as true supporters of their favorite teams or athletes. Through this beneficial brand association, such a strategic collaboration allows firms to differentiate themselves from competitors and establish a closer connection with consumers.
Furthermore, Partnerships in sports provides brands with unique access to influential players and sports celebrities who can influence consumer behavior. Brands may tap into these famous people’ vast social media followings and engage with a larger audience by collaborating with them.
Athlete endorsements and collaborations can improve brand awareness and consumer trust by lending credibility and authenticity to brand messaging. Partnerships in sport can be a potent strategy for amplifying marketing efforts and generating consumer engagement by leveraging influencer marketing.
Sports have a unique capacity to elicit strong emotions and leave spectators with enduring memories. Brands may tap into the emotional connection that fans have with their favorite sports teams or events by connecting with these passionate moments.
Adding to the long list, sponsoring sporting events is a great way to market a launch of a new product.
When launching a new product, brand’s need to drive excitement and awareness through multiple marketing channels to get as much attention and sales as possible.
The Kenya Tchoukball Federation is committed to ensuring the success of the Africa Tchoukball Championship by securing valuable partnerships and maximizing media coverage.
